This is achieved through a dropship partnership with a flooring manufacturer. You, the equipment wholesaler, utilize the manufacturer’s inventory and logistics infrastructure to sell flooring without holding any stock. You make the sale; the manufacturer fulfills the order directly to your client’s site. This model eliminates your inventory capital costs and freight management entirely.
This guide provides the exact workflow, sales knowledge, and logistical details required to implement this model.
The Operational Workflow: A Step-by-Step Process
This is the standard operating procedure from quotation to delivery.
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Quotation:
- Use the manufacturer’s provided wholesale price list for product costs.
- Contact your dedicated support desk for a binding freight quote. Provide the product quantity and the client’s full delivery address with postal code.
- Combine product and freight costs into a single line item for your client’s quote.
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Order Placement:
- Once your client approves, submit a formal Purchase Order (PO) to the manufacturer.
- The PO must include: Your company details, client’s company name, exact delivery address, site contact person and phone number, and the specific product SKUs and quantities.
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Fulfillment & Logistics:
- The manufacturer processes the PO and schedules a Less-Than-Truckload (LTL) freight carrier.
- You are sent a sales order confirmation and a PRO (tracking) number once the shipment is dispatched.
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Client Delivery:
- The shipment is sent for curbside delivery with a liftgate service.
- You must inform your client that their responsibility is to move the material from the curb into their facility. The driver is not authorized to perform inside delivery. This is a critical point to manage client expectations.
Essential Product Knowledge for Client Consultation
To sell effectively, you must guide the client to the correct product for their application. Use this table as a guide.
Application / Use Case | Recommended Flooring | Why It’s Necessary |
---|---|---|
General Fitness Areas | 8mm – 12mm Rubber Tiles | Workhorse product for under machines and for general free-weight use (dumbbells up to 100lbs). Density should be >950 kg/m³. |
Olympic Lifting / Deadlift Zones | 25mm – 40mm High-Impact Tiles | Essential for absorbing the force from heavy, repeated overhead drops. Protects the concrete subfloor from cracking. |
Functional / Agility Training | Short-Pile Artificial Turf | Provides a durable, low-friction surface for sled pushes, sprints, and tire flips. Rubber is not suitable for this application. |
Key Questions to Qualify Your Client’s Needs
Ask these three questions to determine the correct flooring solution:
- "What type of training will occur in each specific area of the gym?"
- "Do you have a dedicated area for deadlifts or Olympic lifts where weights will be dropped?"
- "Will you be using sleds or prowlers for conditioning?"
Handling the Price Objection
When a client mentions finding a cheaper product online, use this technical response:
"The primary difference is material density, a specification often omitted on cheaper retail sites. Most low-cost flooring has a density of 750-850 kg/m³, making it susceptible to indentation and cracking under commercial use. Our product is rated over 950 kg/m³ and is warrantied for a commercial environment. The higher density ensures long-term durability, preventing the need for a costly replacement in 2-3 years."
Critical Pre-Installation Requirements for the Client
To ensure a successful installation and prevent future issues, you must advise your client of these requirements:
- Aclimatação: The flooring must be un-palletized and left in the installation room for a minimum of 24-48 hours to acclimate to the room’s temperature and humidity. Skipping this step can lead to expansion or contraction, causing gaps or buckling.
- Subfloor Condition: The concrete subfloor must be clean, dry, and level before installation begins. An unprepared subfloor will void most warranties.
The Financial Model: A Clear Profit Opportunity
The profit is straightforward. There are no hidden costs.
- Scenario: A 2,000 sq. ft. facility.
- Product Cost: 2,000 sq. ft. @ $3.00/sq. ft. = $6,000
- Your Margin (Example: 25%): $6,000 x 0.25 = $1,500 Profit
This $1,500 profit is generated with no capital outlay for inventory and minimal administrative work.
Next Steps
To begin selling gym flooring under this model, contact us to set up a wholesale account. We will provide you with a complete sales kit containing physical samples, technical data sheets, and current wholesale pricing.